Contextual environment and stakeholder perception of corporate social responsibility practices in uganda
Identifieur interne : 000076 ( Main/Exploration ); précédent : 000075; suivant : 000077Contextual environment and stakeholder perception of corporate social responsibility practices in uganda
Auteurs : Vincent Amooti Bagire [Ouganda] ; Immaculate Tusiime [Ouganda] ; Grace Nalweyiso [Ouganda] ; John Bosco Kakooza [Ouganda]Source :
- Corporate Social Responsibility and Environmental Management [ 1535-3958 ] ; 2011-03.
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Abstract
The debate on dimensions of corporate social responsibility (CSR) is ongoing. This study was conducted to examine perceptions of stakeholders towards CSR activities in Uganda. The research was prompted by many questions from students undertaking a Business Administration course on the distinction between marketing activities and CSR. While many materials were locally available, none was explicit on stakeholder perceptions. The study used a cross‐sectional qualitative research design. Data was obtained from 119 questionnaires and 88 interviews. The results show that many companies are involved in various CSR activities. Key players were multinationals. The public awareness of CSR is high, but there is confusion as to what it is about. The process of CSR and the influence of contextual environment factors are puzzling. The flagship of CSR through advertisements has resulted in the public perceiving it more as marketing than philanthropy or ethical action. The study provided insights for further research in other contexts. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.
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DOI: 10.1002/csr.252
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Soc. Responsib. Environ. Mgmt</title><idno type="ISSN">1535-3958</idno><idno type="eISSN">1535-3966</idno><imprint><publisher>John Wiley & Sons, Ltd.</publisher><pubPlace>Chichester, UK</pubPlace><date type="published" when="2011-03">2011-03</date><biblScope unit="volume">18</biblScope><biblScope unit="issue">2</biblScope><biblScope unit="page" from="102">102</biblScope><biblScope unit="page" to="109">109</biblScope></imprint><idno type="ISSN">1535-3958</idno></series><idno type="istex">CF589C6F9348D34EFE43620E6E982BC4600F55C4</idno><idno type="DOI">10.1002/csr.252</idno><idno type="ArticleID">CSR252</idno></biblStruct></sourceDesc><seriesStmt><idno type="ISSN">1535-3958</idno></seriesStmt></fileDesc><profileDesc><textClass><keywords scheme="KwdEn" xml:lang="en"><term>community action</term><term>contextual environment</term><term>corporate social investment</term><term>corporate social responsibility</term><term>marketing</term><term>marketing tool</term><term>philanthropy</term><term>stakeholder perception</term></keywords></textClass><langUsage><language ident="en">en</language></langUsage></profileDesc></teiHeader><front><div type="abstract" xml:lang="en">The debate on dimensions of corporate social responsibility (CSR) is ongoing. This study was conducted to examine perceptions of stakeholders towards CSR activities in Uganda. The research was prompted by many questions from students undertaking a Business Administration course on the distinction between marketing activities and CSR. While many materials were locally available, none was explicit on stakeholder perceptions. The study used a cross‐sectional qualitative research design. Data was obtained from 119 questionnaires and 88 interviews. The results show that many companies are involved in various CSR activities. Key players were multinationals. The public awareness of CSR is high, but there is confusion as to what it is about. The process of CSR and the influence of contextual environment factors are puzzling. The flagship of CSR through advertisements has resulted in the public perceiving it more as marketing than philanthropy or ethical action. The study provided insights for further research in other contexts. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.</div></front></TEI><affiliations><list><country><li>Ouganda</li></country></list><tree><country name="Ouganda"><noRegion><name sortKey="Bagire, Vincent Amooti" sort="Bagire, Vincent Amooti" uniqKey="Bagire V" first="Vincent Amooti" last="Bagire">Vincent Amooti Bagire</name></noRegion><name sortKey="Kakooza, John Bosco" sort="Kakooza, John Bosco" uniqKey="Kakooza J" first="John Bosco" last="Kakooza">John Bosco Kakooza</name><name sortKey="Nalweyiso, Grace" sort="Nalweyiso, Grace" uniqKey="Nalweyiso G" first="Grace" last="Nalweyiso">Grace Nalweyiso</name><name sortKey="Tusiime, Immaculate" sort="Tusiime, Immaculate" uniqKey="Tusiime I" first="Immaculate" last="Tusiime">Immaculate Tusiime</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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